Dodge Charger, "Man's Last Stand"

by Angela Yu



This Dodge Charger ad is probably one of the most blatantly misogynistic ads that aired in this year's Super Bowl. It shows a series of men with blank faces accompanied by a voiceover expressing their grievances against women. Because the whole ad is just dripping with resentment against women, I will dissect it line by line.

"I will get up and walk the dog at 6:30 am. I will eat some fruit as part of my breakfast. I will shave, I will clean the sink after I shave."

Oh no! He has to do chores like walking the dog and cleaning the sink after he shaves! But he's a man and he shouldn't be doing these chores because they're for women! And he has to eat fruits?! Oh, the horror! Eating fruits is for girls. He should clearly be eating manly food like meat instead.

"I will be at work at 8am. I will sit through 2 hr meetings. I will say yes when you want me to say yes. I will be quiet when you don't want to hear me say no."

It's not really clear what working and sitting through boring meetings has to do with anything in the ad. Most people have to work, and it's certainly not something that's special to men. The second part about not speaking up when the woman doesn't want them to seems like an actual legitimate complaint. Too bad it's surrounded by lines drowning in a sea of entitlement and whining.

"I will take your call. I will listen to your opinion of my friends. I will listen to your friends' opinions of my friends. I will be civil to your mother."

Saying "I will be civil to your mother" instead of saying "I will be civil to your father/parents" is not a coincidence. It goes along with the ad's running theme of men and women not getting along. At this point, I'm just left wondering why men are in relationships with women if this ad is anything to go by. If men and women can't get along and just hate everything about each other, what's the point in entering heterosexual relationships? Have these men ever thought of just being in relationships with other men? Somehow I doubt it. I suspect that these are the same men who would react to 2 men in a romantic relationship with disgust.

"I will put the seat down. I will separate the recycling. I will carry your lip balm. I will watch your vampire tv shows with you. I will take my socks off before getting into bed. I will put my underwear in the basket."

This is another part where the men in the ad complain about doing basic household chores like separating the recycling and leaving their dirty underwear in the appropriate place. This relies on the idea that men are such slobs and women are so controlling for asking them to pick up after themselves. The part about watching vampire TV shows is clearly meant to be emasculating since men aren't supposed to be interested in that "girly" stuff. And perhaps the most ridiculous line of all...

"And because I do this..
(shots of a Dodge car speeding past the highway)
I will drive the car I want to drive. Charger. Man's last stand."

The idea that driving a Dodge Charger will help men regain their masculinity is so laughable that I don't know how anyone can take it seriously.

The whole ad is just rife with men's fear of being emasculated by their girlfriends/wives. I've seen this ad multiple times now since I had to transcribe it and each time I can't help but roll my eyes. The men complaining about doing some household work is just dripping with privilege since recent statistics show that women still overwhelmingly spend more time doing household chores than men do. In the study cited above, women with no children spend an average of 10 hrs/week of household work before marriage and 17 hrs/week of household chores after marriage. Compare this to men doing an average of 8 hrs/week before marriage and 7 hrs/week after marriage. The fact that the men in the ad are complaining about household work completely ignore the fact that women do much more than them. If they hate it, then what do they think women feel? Another aspect of the ad that stands out is the men's fear of emasculation. They fear losing their manliness if they don't stick to their rigid gender roles.

We live in a society where women make 75.5 cents for every dollar that a man earns (and this is even worse for women of color), where women make up 18% of the House of Representatives and 18% in the Senate when they make up half of the population, where a woman has won the Academy Award for Best Director once out of 83 winners, where there's a bias that favors white men when it comes to customer satisfaction, and so many other forms of male privilege. The men complaining in the ad just come across as petty and extremely entitled. Naming the ad "Man's Last Stand" makes it seem as if men have always been pushed around and have finally had enough. Perhaps if they actually stop being so self-absorbed and pay attention to their surroundings they'll find out that being a man isn't so hard after all.

This is an interesting YouTube video made by some women in response to the Dodge Charger ad:

Budweiser, "Body Bridge"

by Winnie Wong



The Budweiser delivery truck is stuck on the other side of the bridge. Without thinking twice, everyone available in town rushes to the bridge and works together to form a “human body bridge” for the truck to cross. The image was amazing with everyone working together regardless of gender, sex, ethnicity and even species. You may think that there can’t possibly be any sexism and stereotype here but it is time to think twice. With such an ideal commercial, having everyone work together, there is still the stereotypical gender roles used.

The only people who have the opportunity to talk are white men. Again, the one who has leadership and is in charge is a man. The rest of the people just happily take his orders and work as he directs. The women here are used as the “background setting”. It would be strange without them but since they are there, they do no more than take orders. She is displayed as submissive as traditional women were expected to be years ago.

Taking a closer look at the smaller details of stereotypical gender roles, there was one frame in which a woman drops her groceries and runs to help build the bridge. Society accepts that women are the ones who buy groceries and men do not cook. This is why it was so “normal” for us to see the man in the beginning of the commercial order food in the diner. Even at the end, there was one woman drinking with the guys who delivered the beer but she still never had the chance to speak.

Although there was still stereotypical gender roles used in this commercial, I was still shocked when I watched it. Beer commercials are largely aimed at men since they have beer for almost any occasion. This is also a stereotypical gender role because there are women who love beer as much as men do and I have also come across some men who hate the way beer tastes. Budweiser could have made this commercial more sexist with half dressed women loving the man with the beer but it would also be very cliché. Perhaps Budweiser was trying to aim for something more significant. Budweiser seems to be trying to not be racist or sexist but it seems that they have more to change before they achieve that idea.

Bud Light, "Stranded"

by Sheldina Henderson



Once again, we are given a commercial where the downgrade of women isn’t so obvious! Come on already!! If they want to talk about women, then the least they can do is make it obvious. What are you…SCARED??

Well in this commercial, a load of people are stranded on a desert island, with no food water, or form of communication to the rest of the world. A woman was able to locate a device that could’ve been used to communicate others and get help. Right as the woman is talking; a man comes from the sea with bottles of ice cold Bud Light beer, having found a refrigerator filled with the bottles in the ocean. Everyone then shifts their focus to the man, and completely forgets about what the woman was saying.

Why is it that the woman has to be ignored when a MAN says something? How comes when the woman is informing the group of what she found, a captain is in the front? Not only that but why does it seem as if the woman is talking to the men more specifically? Yeah, there are obviously other females amongst the group, but why is it that they are behind the men? Most importantly, why is that the woman had to be the one that was ignored? Why couldn’t a man have been ignored? I bet I have you all wondering pretty hard now right?

The commercial in a way, compares to the role of women during the first wave of feminism. You know, the days of Susan B. Anthony and Elizabeth Stanton. Well in case you didn’t know this commercial reminds me a lot of the start of the first wave. Part of the reason for the first wave of feminism was when Elizabeth Cady Stanton and Lucretia Mott were denied the right to speak at a London Convention due to their gender. Sounds familiar? Of course it does! It’s happening right here in the Bud Light commercial! So what the woman wasn’t actually “denied” the right to speak, however she was still ignored. What about the women being behind the men? This just proves that women take the backseat men; they stand in the back while the men make all of the decisions! What a mess!! What the woman had to say was way more important however, because “Man knows best”, everyone went to drink beer and listen to whom?? THE MALE of course!

As I mentioned before, there are indeed other females in the commercial. However it’s amazing how the females choose to side with the male, to drink a beverage such as beer that’s highly popular among males. How do I know the popularity of beer? Well according to a survey posted on http://japan-guide.com, thirty-seven percent of males drink beer at least once per week while an extra twelve percent drink beer daily. The percentage of women?? Only twenty percent, which is way less than a combined total of forty-nine percent!! So think about it, a MALE-dominating beverage being advertised, by a helpless FEMALE whom no one listens to! So have we come that long of a way? Its 2010 and the portrayal of women in some commercials seem to be getting worse and worse! Think about it.

FLO TV, "Spineless"

by Noopoor Akruwala



This FLO TV commercial features a highly exaggerated “injury report” broadcasted by CBS’s own Sportscaster, Jim Nantz. He gives a sorrowful play by play on how the injured man, Jason, is “rendered incapable” from watching the oh-so glorious super bowl because his girlfriend decided to take him shopping. The last time I checked, spending time with your significant other isn’t a crime, or a fallacy. In fact, Nantz even recommends Jason to change out of his skirt at the end of the ad, implying he has broken the rules of masculinity; by buying a personal FLO TV, he will once again recover from this poor, unhealthy, un-man like state.

Ads or commercials projected for male consumers, such as this personal FLO TV ad, put masculine egos at the center of attention and disregard reality. In this particular ad, the broadcaster, Jim Nantz, had a look of disgust and contempt for Jason. His monotony also revealed that Jason had committed some sort of crime that embarrassed the male identity. Jason himself wasn’t pleased with the fact that he was missing the super bowl because he was shopping with his girlfriend; viewers can ultimately infer what he upholds the most: a lousy football game with too many commercials.

Jason is just a mere representation of a stereotypical male who feels downsized just because he is doing something that is usually considered feminine. These stereotypes that society and the media have induced have greatly impacted our way of thinking and living. Stereotypes have molded gender identities and responsibilities. While his girlfriend is all giggling and happy while shopping, Jason is miserable because shopping is just not masculine enough and according to his actions, the super bowl holds more value at this point. To go to a greater extent, if the roles were switched and Jason was enjoying this shopping spree, he would automatically be labeled as a homosexual (no surprise to that, right?). If the girlfriend was the one annoyed at his fetish for shopping because it interfered with the viewing of the super bowl, I think society would question this ‘mishap.’ However, this sort of scenario would never work for the media. In fact, switching stereotyped gender roles would probably confuse consumers and the product would never be a success for the company projecting the advertisement.

Advertisers hope to sell their products by targeting gullible consumers who become entangled with gender labels. The media perpetuates perceptions that consumers feel they need to adhere to and ultimately, individuality is lost. For example, the girlfriend in this ad is portrayed as “girly” and in effect spreading feminine qualities to her boyfriend. She shouldn’t be viewed as the pinnacle character of this ad because she is just one of those side characters exemplifying a typical woman in the media’s eyes.

Although this FLO TV commercial is supposed to be comical and humorous, it is easy to see how the media labels gender roles and expects society to conform to such views. According to FLO TV, it isn’t wrong for a man to have his manliness preserved by buying a dinky little television to view an insignificant football game. Yet, stepping into a mall with your significant other to shop and spend time there is a big NO NO. Oh what has our world come to?

Snickers, "Betty White"

by Sheldina Henderson



The commercial portrays actress Betty White partaking in a game of football. Yes… Football! Now everyone knows that elderly women such as Betty White are not equipped with the physique and strength of a football player. This is not to say however, that they are incapable of playing it.

Basically the commercial is saying that due to hunger, the player was unable to perform as well as he normally would. Therefore, he was “playing like a girl”. There is no doubt that the commercial is indeed hilarious, but think about it, why does the player have to be compared to an old woman?

Most elderly women are weak, frail and unable to move around as much as men, especially young and fit athletes. The commercial intentionally (Yes intentionally!) downgrades women. The commercial is basically saying that women are basically useless when it comes to male dominating sports such as football. In fact football was actually intended for men to play! In an article entitled “Football…For the Girls” that was posted on http://yoursdaily.com, Jennifer Jordan stated, “The football obsession is only limited to the male species.”

Even the girlfriend of the “girl-like” player portrayed women in a certain sense that in a way shows the men’s superiority. The girlfriend, in a hurry, ran up to her boyfriend, whom she refers to as “honey”, and lets him take a bite of the snicker bar. At first glance, you probably found nothing wrong with this right? Well let’s just see about that

Why is it that the woman has to “run to her boyfriend’s rescue”? Why couldn’t he simply stop the game and go get a bite of snickers himself? He knew he needed snickers, because after the girlfriend gave it to him, he replied, “Much better”. So my point exactly, is why does he wait for his girlfriend to act the submissive role, and run out to the field? Also, why is it that the players start making fun of the way the other player was playing after he falls down? You mean to tell me they didn’t realize that his “A-Game” wasn’t on point until he fell? So basically women are not able to withstand such a “manly tackle”. Yeah right! I don’t know about you, but a tackle is light weight for me!

And of course, as any good sponsor, they would have to make it seem as if the commercial was not targeted at the strength of women by “throwing in” the old man. But, what some people fail to realize is that the commercial still focused solely on Betty White. Why couldn’t the old man be the main focus of the commercial? I know! Because according to them, whether old or young, boys are still better than girls…Well if you ask me…YEAH RIGHT!!

Audi, "Green Police"

by Winnie Wong



After watching the commercial, it is clear to see that the point is that the new Audi car is good for the environment. In fact, all other cars are held in the line to be checked if it is environmental friendly as this car is the only one free to go. This is such a simple easy to understand message but must stereotypical gender roles be incorporated for certain unknown reasons? If anyone watched it only once, they probably wouldn’t think any more about it besides that it is “just another Audi car commercial”. I have identified the many ways sexism is found in this short thirty second advertisement aired during the Super Bowl season.

There are both men and women in this commercial but that is merely another marketing strategy. If no women were shown, then people will start questioning about the sexism in the commercials. Sexism, however, goes beyond the simple appearance and usage of women characters in a commercial. All the main lead roles in this commercial are played by men. It goes from the one who was arrested for requesting a plastic bag, to the one who installed the incandescent light bulb, to the young men arrested for possessing plastic bottles. All the roles that women have are the innocent looking ones who have not much to do with the crime of not being “green” enough.

Taking a closer look at the specific gender roles that society has placed into our minds, men have certain roles in the house hold. Noticing carefully, it was the husband who was arrested for installing the incandescent light bulb and not the wife. This only goes back to the fact that society has made it seem as though all the heavy work such as climbing a ladder to twist on a light bulb are done by husband only. Also, the scene with the woman in the hot tub with the man fits into a very typical stereotype of women. As the police came to arrest them for having the hot tub water at a temperature too high, the woman stayed in the tub looking all helpless as the man dashed for an escape. This goes to show that society has made it seem as though women are the accessories that the man can leave behind and they aren’t smart enough to dash for their own escape as the man could. Only men are capable of escaping and protecting both themselves and the woman.

What left me in more disbelief was the article I found on the Audi website of a sneak preview of the commercial itself. In this article, author Jeff Kuhlman compliments how Audi workers can be as clever as to using an anteater in this commercial. Nowhere in this article can I find any trace of criticism about the use of stereotypical gender roles in this Green Police commercial. This may only be due to the fact that even the author himself doesn’t see it as a problem as many viewers don’t as well. Although this may be unfair to the rest of the viewers, but it is safe to assume that many people just fail to detect these stereotypes in various commercials. People can notice a strange anteater in this one second frame of the commercial but they fail to detect that the commercial itself fits snuggly into the modern stereotypes of gender roles. Is the sexism in this commercial a product of the Audi commercial makers or a product of all the viewers who obviously see no problem in stereotypical gender roles?

GoDaddy.com, "Danica Patrick Interview"

by Noopoor Akruwala

http://video.aol.com/aolvideo/null/godaddycom-interview-with-danica-patrick/65503145001

For the past few years, I’ve noticed recurring ads for some web domain called GoDaddy.com. Most of us probably wondered, what is GoDaddy.com and why are there sexy girls posing in tight t-shirts for this website domain? It turns out that these girls bear no relevance to GoDaddy.com. In fact, they are just used for luring and provocative advertising. I mean, the only thing they do is sit there, look pretty and say “Go Daddy.” Now, is it just me, or is this just a low way to advertise any sort of product or scheme? In reality though, this is isn’t the first time sexy women were used as product sellers. They are purposely used as “devices” for attracting consumers into looking at products that they would never lay eyes on in the first place. GoDaddy.com ads exemplify what the media thinks sells. The media feels that society can be controlled by altering the people’s perceptions and finding their weaknesses. In this case, using girls with superficial bodies and overdone makeup is the way to go (shocker? I think not!)

This particular GoDaddy.com ad features the new face of this company, Danica Patrick. She has actually been in multiple GoDaddy ads, but in this one, she is being interviewed by a woman who thinks the ads are “too sexy.” Danica then questions the “too sexy” part and the interviewer goes on to strip of her glasses and loosen her hair to show her what sexy is. Although this ad is really not meant to be taken seriously, many people have questioned this company and its use of women as their base for advertisement. Danica Patrick herself strayed from social norms and became one of the greatest NASCAR drivers while competing with the most competitive male drivers out there on the tracks. Ironically, she is the new face of GoDaddy.com-a company which seems to use women only for the purpose for grabbing the interest of males.

Bridgestone, "Future Car"/"Your Tires or Your Life"

by Jessica Diamond



Bridgestone Tires displayed sexism in several different ways throughout their 30 second commercial. While targeting a male audience, the commercial portrays a woman as an inferior being. It began logically, focusing on a speeding car in a rainy, dark setting with post-accident, abandoned cars on the shoulders of the high way. However, the essence of the commercial revolves around the comparison of worth between a vulnerable, young woman and the Bridgestone tires.

After the speeding car breaks before the roadblock, “tire bandits” demand for ownership of the Bridgestone tires. They threatened the driver to hand over the tires or “your life”, meaning that the driver would have to choose between the product and life. However, the driver misunderstood the deal and threw his wife out of the car. First of all, the idea of choosing tires over a human being is very insulting and disrespectful. It places a higher value on the product than on the woman and brings the woman down to a materialistic level. The way the woman was pushed out of the car, indifferently and without hesitation, was very offensive as well. Further, the woman does not fight back. She allows herself to be tossed into the street as if she had no control over herself. Her only reaction is a weak cry. Her bent posture and shocked facial expression make her look vulnerable and defenseless.

Aside from being bartered off, sexism is also evident in terms of how big her role is. The tire bandits have all the dialogue in the commercial. The woman, on the other hand, does not have a single line. In addition, the young woman fits society consensus of what is attractive. The woman is tall, blond and thin with a large bust. To emphasize her body type, her costume is form-fitting and very revealing. Her wide-eyed expression and innocent appearance contribute to the image of female vulnerability. On a separate note, the woman was thrown out of the passenger seat. This means that the man was driving the car, perhaps symbolizing power and communicating the idea that women can’t be the leader; they can only sit back, and follow the man’s lead.

Lastly, after the driver leaves his wife and drives off, the tire-bandits are disappointed. They are upset that they received a woman instead of the tires (the product). This again places a higher value on the product rather than on the woman. Not even a woman who fits society’s definition of beautiful, can satisfy the men. Further, the “tire bandits” were not particularly good looking. They were relatively short, bald and heavy. The woman, who is evidently “out of their league”, does not spark their interest at all. What if a shorter woman with a curvier body type and a splotchy face complexion was thrown out of the car? One could only imagine how the tire bandits would react.

The commercial concludes with the men being disappointed with the outcome of the trade and the woman standing alone and disregarded in the rain. This commercial is dripping with sexism, and yet, the audience finds it comical opposed to offensive.

Bud Light, "Two Ladies"/"Book Club"

by Angela Yu



This Bud Light commercial is a good example of an ad that capitalizes on gender stereotypes. The ad begins with a man saying goodbye to someone we assume is his wife. The wife is having a book club discussion with her friends who are all women. Just as the man is about to leave, he notices a bucket full of Bud Light beers. Because of this, he changes his mind and decides to stay instead. The scenes that follow portray the man behaving in various stereotypical behavior. First, he asks what story they're discussing. The dialogue is as follows:

Woman: We were discussing the relationship of two women thrust together by war.
Man: Ooh, thrusting. Okay I'm with ya.

The man says this while removing the book from the hand of the woman, showing that he's clearly uninterested in the story itself. He only responds to the part which could be construed as sexual. This behavior goes along with the stereotype that men are only interested in sex and not much else. After this, he talks to another woman who isn't his wife and says, "I'd like to hear you read some words" in a suggestive manner. The woman doesn't know how to react and just looks away. The man doesn't care that his wife might hear him hitting on another woman, again displaying another stereotypical behavior. The last scene features a different man from the beginning although they are wearing the same outfit so we're to assume that it's the first man's teammate. He has a discussion with another woman that goes like this:

Woman: So then do you like Little Women (referring to the book by Louisa May Alcott)?
Man: Yeah, I'm not too picky...no.

We're supposed to laugh because the man has never heard of the book and misinterprets the woman's question. See, he thought she was asking him if he liked little women! Isn't it funny? Not really. This type of dynamic between men and women has been played out over and over again that there's nothing really clever about it anymore if there was anything clever about it to begin with. It's possible that the man has never heard of "Little Women" because he's a man and men aren't supposed to like reading. It's also possible that he's never heard of "Little Women" because it's a story about 4 sisters and their lives and relationships and men aren't supposed to be interested in that kind of thing. Either way, it doesn't paint a very flattering picture of relationships between men and women because they're not allowed to share the same interests simply because they have different genders. If we subscribe to this idea, then a lot of people will miss out on experiences for completely insubstantial reasons.

1st post (Introduction)

by Jessica Diamond

Every year, the National Football League plays its championship game and, every year, people across the United States participate in this American tradition as they tune into Super Bowl Sunday. Since companies know that the Super Bowl attracts more viewers than any other program during the year, they pay great sums of money to advertise their products during the Bowl’s commercial breaks. These commercials produced for the largest television audience of the year have become famous for being funnier and more outrageous than regularly shown commercials. In fact, only new, never- before seen commercials are shown during the Super Bowl. With a predominantly male audience, these commercials often exhibit sexist remarks and use stereotypical depictions of gender roles and masculine and feminine traits in order to market their product.

As viewers fight over the salsa dip and excitedly argue over the touchdowns scored, the offensive sexism embedded in these commercials, often goes unnoticed. Attempts at eliminating sexism, as when a director gives a woman a minor role in a commercial, or selects a male character to be the target of a prank in a vignette, tend to be few and insignificant so that sexism continues to be a feature of broadcast marketing .

Commercials, particularly those advertising cars, beer and candy, have become increasingly offensive to women each year. By analyzing and interpreting the media’s portrayal of women, society can become more aware of, and confront, the disrespect inherent in marketing and communication strategies.

Super Bowl 2010 was not only the most watched Super Bowl in history, but it was also the most watched television program of all time in US history. Further, recent statistics show that the majority of viewers watch the Super Bowl to see the commercials rather than the game! With companies paying up to 3 million dollars to run 30 second ads, it raises the question: How effective is the use of stereotypical gender roles to sell products and, more so, why is sexism tolerated?

Bearing in mind that not all the companies that ran ads in Super Bowl 2010 had commercials which featured sexism as a marketing device, a great deal of companies did. By analyzing each 2010 Super Bowl commercial, we can break down and point out where gender roles appeared and how sexism was used. Perhaps after identifying and bringing attention to these findings, people can then realize that sexism is present throughout the American media today.

Jessica Diamond
· Introduction (first entry)
· In-depth analysis: Bridgestone Tires: Tires or Life
· Short analyses: monster.com (starring the beaver), Bridgestone tires (saving the whale from bachelor party), cars.com (With Knowledge Comes Confidence), Late Show (James Leno, Oprah and James Letterman), careerbuilder.com (no more casual Fridays), Dockers (Wear the Pants), Hyundai starring Brett Favre, Dove( You Are a Man), NFL (NFL Draft), NFL(The Who) and Teleflora.com (rude flowers).

Angela Yu
· Conclusion
· In-depth analyses: Dodge Charger (Man’s Last Stand) and Bud Light (Book Club)
· Short Analyses: EA (Dantes Inferno), Anhasuer Busch (Clydesdale Friend), Honda Accord (Crosstour), Dennys (Overworked Chickens), Taco Bell (Five Buck Box), Doritos (Weight Room), Bud Light (Two Ladies), Hyundai (New Sonata), E-Trade (Take Charge), Dennys (Birthday Breakfast)

Sheldina Henderson
· In-depth: Snickers (Betty White) and Bud Light (Survivor)
· Short Analyses: Homeaway.com (hotels), KGB (Sumo Wrestling), Coke (sleep walking), E-trade (Jealous Girlfriend), Census Bureau (snapshot of America), Google (Parisian Love), Kia Sorento (Joy Ride), Select 55 (Lightest Beer in the World), NFL (Lift Off), Vizio (Beyonce), Diamond Foods (Nuts and Popcorn).

Winnie Wong
· In-depth: Budweiser (Bridge) and Audi (Green Police)
· Short Analyses: Bud Light (Light House), Focus on Family ( Tebow and Mom), Hyundai (New Car), Boost Mobile (Super Bowl Shuffle), Doritos (Dog Gets Revenge), Universal (Robin Hood), Doritos (Play Nice), Bud Light (Observatory), Coke (Simpsons Moving), Godaddy.com (Danica Patrick), Doritos (Miracle), Bud Light (Voice Box).

Noopoor Akruwala
· In-depth: FloTV: Spineless and GoDaddy.com (Danica Patrick Interview)
· Short Analyses: Papa Johns (Better Pizza), Dr. Pepper (Mini Kiss), TruTV (Punxsutawney Polamalu), Universal Orlando (Harry Potter), Intel (Lunchroom), FloTV (My Generation), NFL (Always Football), Motorola (Megan Fox), VW (Punching Game), Dennys (Grand Slam), Michelbob Ultra (Lance Armstrong)